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Biking has always been at the core of our lifestyle. Whether it be school or Starbucks, we mount bicycles for an eco-friendly journey that makes the mundane more adventurous.

We established Firmstrong in 2002 after experiencing a relaxing and enchanting cycling trip down the breezy coast of Hermosa Beach. Since then, we have been committed to producing our own brand of user-friendly and affordable bicycles, designed to enhance the experience of bikers across the nation. With a Firmstrong beach cruiser, you are bound to make the most out of a simple beach trip, capturing the essence of family, friends, and fun.